Generating Innovative Business Models

Generating Innovative Business Models

Course Objectives

  • Introduction to an integrated suite of tools and processes in generating new innovative business models.
  • Learn and apply the Business Model Canvas (BMC) tool in helping you create value for the new business model.
  • Learn and apply the Environment Map (EM) tool in helping you understand the context in which the new business model operates.
  • Learn and apply the Value Proposition Design Canvas (VPD) tool in helping you create value for your potential customer segments.

Audience

  • Researchers exploring to enhance their research output/products commercialization value.
  • Final year project (FYP) students exploring to enhance their FYP commercialization value.
  • Alumni with startups and would like to commercialize University’s research/FYP products.

Course Topics

  • Challenges, issues, and opportunities in setting-up a new business venture.
  • Introduction to the integrated suite of business model tools – EM, BMC, and VPD.
  • Explain and apply the BMC as a tool in helping you create value.
  • Presentation/Pitching of BMC. Collect feedback with de Bono’s Thinking Hat.
  • Explain and apply the EM as a tool in helping you understand the context and environment in which the new business model operates.
  • Presentation of EM.
  • Explain and apply the VPD as a tool in helping you create value for your potential customers.
  • Presentation of VPD. Collect feedback with de Bono’s Thinking Hat.
  • Wrap-up and closing.

Language

  • English

Duration & Venue

  • 3 days, Tangier (October 2016)

Price

  • Regular fees: 500€
  • Special rate for Maghrebiens (50% Reduction): 250€
  • Registration fees include: Course materials, coffee break and lunches
  • Places are limited, REGISTER NOW